Kip Morgan

Vice President
Marketing Premium Services
TheStreet.com
New York, New York

Kip Morgan, Vice President of Marketing for TheStreet’s Premium Services (NASDAQ: TST) , is a leading direct marketing and internet executive with more than 20 years of consumer marketing experience. Morgan reports directly to TheStreet’s Publisher of Premium Services, Brian Hecht. He previously served as eMusic’s Chief Marketing Officer, and, prior to that, as Vice President for Direct Marketing, Access and Audience at EarthLink (NASDAQ: ELNK), one of the largest U.S. internet service providers, with an award-winning reputation for outstanding customer service and a suite of business and consumer online products and services.

At eMusic, Morgan drove global marketing and business development programs in over 35 countries and helped grow the business from 300,000 subscribers to over 400,000. At EarthLink, Morgan helped grow the company’s customer base from 200,000 subscribers to more than five million. He spearheaded development, implementation and analysis of direct marketing initiatives for all EarthLink- and PeoplePC-branded consumer products and services. As vice president, marketing, loyalty and analytics for EarthLink’s PeoplePC division, he led the development of the PeoplePC brand, as well as the strategic direction of all acquisition marketing and retention programs, growing that subscription service from 200,000 subscribers to more than 1.6 million. Morgan was also responsible for leading direct marketing efforts for EarthLink’s flagship premium dial-up, High-Speed Cable/DSL and Business to Business products.

Prior to EarthLink, Morgan held senior media planning and supervisory positions with WPP’s Grey Global Group and with Omnicom’s Altschiller Reitzfeld Davis/Tracy-Locke, both in New York. He holds a B.A. in Political Science from Marlboro College in Marlboro, Vermont.